VISA & adidas, major sponsors of the FIFA World Cup 2018, wanted to celebrate the upcoming World Cup with a joint football activation in major malls of Attica region, combining adidas football products and VISA gift cards.   

Magic Bus designed, implemented and monitored a fun football activation, challenging each participant to score 6 footballs in 6 different goals in under a minute of time. The activation was held for 2 weekends in Athens Metro Mall & RIVER WEST mall and every participant who scored more than 4 goals, entered the daily lottery to win ten 100€ VISA Gift cards and three 200€ VISA Gift cards that could be consumed by purchasing adidas products in adidas stores.