Client: adidas | Date: December 2019
As part of the Ultraboost 20 launch celebration and inspired by the partnership of adidas with the International Space Station (ISS) National Laboratory, The Magic Bus organized an –out of this world- event at the Art Factory (Gazi).
The journalist & radio producer, Evangelia Tsiorlida was the event hostess and the presenter of a goal-setting panel consisted of distinguished adidas athletes. Emmanuel Karalis, Elisavet Pesiridou, Anastasia Marinakou & Miltos Tentoglou shared their inspiring personal stories with the AR community, boosting their new year goal-setting mood and energy.
But that was just the beginning of the event as adidas Runners Athens then turned their space mood on and enjoyed a holistic series of training sessions -strength training, dancing course, meditation session- and an after-party with a live DJ set and special space drinks!