Inspired by the launch of the ultimate running shoe, the adidas Ultraboost 19, Magic Bus organized the UB19 x RECODE RUNNING FESTIVAL.

During the Running Festival week, adidas called all creators to run with adidas Runners in order to introduce a new landscape of running culture and how transformative running can be and Magic Bus came up with an innovative series of holistic celebrations.

Running events, trampoline workouts, workshops, outdoor film screenings and community gatherings comprised the UB19 x RECODE RUNNING FESTIVAL agenda that combined running with creative expression, attracting more than 700 total participations.