Client: Disney+ | Date: June 2022
On June 14, 2022, Disney+, the streaming service of The Walt Disney Company, became available in Greece. A few days later, the much-anticipated Disney+ movie “Rise: The Story of the Antetokounmpo Family”, made its own premiere.
The Magic Bus took over the design & implementation of the 1st Disney+ brand engagement event in Greece that took place at the court where everything started for the Antetokounmpo family.
On June 29th, the Triton basketball court at Sepolia, the court where the Antetokounmpo brothers played basketball for the first time & where part of the RISE movie filmings took place, was ready to welcome the family of champions that made their big return.
One of the main needs for the implementation of the event was the transformation of the basketball court into an experiential area with cinema projection specifications, with the possibility of hosting 500 guests. To accommodate the guests, three different seating areas were created that hosted media representatives, the Antetokounmpo family, the Milwaukee Bucks team, the movie production crew, kids from the AntetokounBros Academy, distinguished guests & partners.
For the screening of the film, a high-resolution giant led screen was installed, which was framed by an impressive construction decorated with 300 basketballs, completing the thematic framing of the event.
The cinematic experience was completed by the Disney+ branded food truck that offered granitas, soft drinks, popcorn & nachos to all the guests, who also had the chance to receive Disney+ gifts & take photos, recreating the official poster of the film.
The actor & sports lover, Panos Vlahos, took over the presentation of the event, while before the start of the projection, a music show was held by Francis Ofili Andedokounmpo, who performed the tracks “Rise” & “Location” from the official soundtrack of the film.
All members of the Antetokounmpo family were present at the Disney+ event, exciting young & old fans who had the opportunity to get to know the Antetokounmpo brothers up close.
The Disney+ “Rise: The Story of the Antetokounmpo Family” event created strong emotions to the protagonists & our special guests. Images from the event were broadcast around the world, bringing Disney+ and the movie “Rise: The Antetokounmpo Story” to the global spotlight.