Chipita, wanted to amplify their sponsorship with MOLTO brand for PAO BC, engage fans and increase brand awareness. To achieve the needs of our client, we designed, implemented and executed a “throwback” activation based on games that remind us of our childhood in a fun adaptation, for two consecutive years.  

On the first year (2017-18), we designed and produced a custom-made adaptation of the popular table game SCORE 4, challenging fans to compete against each other and #SCORE4 in order to win a court-side experience for PAO BC Euroleague home games.  

On the second year (2018-19), a Musical Chairs activation was held in the center-court of PAO BC during half-time, challenging 3 fans each time and rewarding the winner with PAO BC apparel or tickets for away PAO BC Euroleague games.