Client: OPAP | Date: 2017, 2018
For 2 consecutive years, we organized and executed a unique OPAP Co-Driving Experience of ERC Rally cars, giving the opportunity to lucky winners of an OPAP contest to sit in the passenger’s seat!
A contest was hosted on the FB OPAP Page, collecting more than 4K participations. The winners also had the chance to meet & greet the drivers (Alexey Lukyanuk & Antonin Tlustak) and get a private presentation of the car (Skoda Fabia R5, 300 HP) by them. Then, they followed a specially designed track at the Athens Hippodrome in Markopoulo & the next year a designated dirt route in Pavliani, Fthiotida.
Each contestant had telemetry instruments and three “on board” cameras. At the end, they received a video, which contained all of their reactions during the trip as well as detailed telemetry data such as speed, G effects on their body, acceleration, km path and heartbeats.