We had to find a venue which was fit with the product image and create various functional areas within it, in order to execute all aspects and parallel activities of the event.
In addition, a football pitch should be installed in the venue in order to run a football tournament.
We located an industrial storehouse in Attica, reflecting the underground and dark character needed, and transformed it totally.
Registration/Welcome area, product display installations, rest area, lockers rooms, football pitch, stands and a giant screen were all installed for the purpose of the event.
Further to the mini tournament executed, media representatives had the opportunity to test the boot and play in the pitch.