Client: Nestle LION | Date: September 2019
The League of Legends European (LOL) Championship and the last Finals split of LEC 2019 was held in OAKA Indoor Arena during September 2019.
Magic Bus was responsible for the activation of Nestle LION Cereals, a major sponsor of LEC, handling their activation and fan giveaways. We produced custom-made branded LION snapback hats, flags & basketball jerseys and executed the booth activation in the Sponsors Village. Our booth hosted the world-famous LOL Greek Champion, FORG1VEN who invited fans to play a game of 5 vs COMPUTER with him. He then chose the best teammate from the four participants and the winner won LOL & LION gifts.
The highlight of the activation was the lighted LION corner in the booth with two LOL COS players, inviting every fan to take a photo and share it on his/her own social media accounts.