Client: Nike | Date: 2014
During the last two weeks of 2014, we urged all women visitors of Nike’s Flag Store at Syntagma Sq. to set their sports goals for 2015.
Participants were writing their goals on their body assisted by a professional body painter, then an automated photographic system took a snap of them that they could instantly watch it on a big screen. They also had the chance to upload the picture on their personal Social Media accounts.
The result, besides the buzz created at the Nike Store, was some hundreds of thousands views of these #justdoit consumer photos.