On Autumn 2022, The Magic Bus designed & executed the opening event of the first JD Sports store in Greece.  

An impressive Opening Event was brought at the spotlight of the Smark Park, on Thursday 22nd of September, where sports passionates & GEN Z fashion lovers had the chance to visit & meet their new “playground”, aiming to focus at the three main pillars of the brand’s identity: sports, music & gaming!   

The event held many surprises for the public, calling people to experience unique moments with their friends & family in a series of activations that were organized for this unforgettable day.  

Specifically, visitors had the chance to enjoy:  

  • A basketball tic-tac-toe activation, led by the basketball player Vlado Jankovic.
  • An instore gaming experience with the well-known gamers TechItSerious.
  • An unforgettable live stage from the ultimate GEN Z performer, Hawk.

Visitors & activations’ participants had the chance to enter a draw to win special prizes & JD vouchers.  

Influencers, ambassadors & athletes of the most well-known Greek sportswear brands were present at the Opening, giving the chance to people to meet them.