Client: Intersport | Date: 2017-18
Our client’s request was to reach consumers to their neighborhoods through an innovative concept around football, changing the typical 5 a-side format. For this reason, Magic Bus designed a 2vs2 CAGE Football activation, with custom-made football cages that hosted more than 4K football players (13-21 y.o.).
The tournament had 5 preliminary tournaments in 3 Attica venues (Spata, Nea Smirni & Piraeus) and 2 major Greek cities (Patra & Volos) leading up to the Final event in the heart of Athens (Zappeion). Our agency was responsible for handling and monitoring the whole tournament activation, from the logo of the tournament, to production, logistics, communication plan, Social Media strategy and implementation.