Hellas Direct challenged us with another out of the box project, after the successful implementation of the 2022 Safe Friday project.  

The company’s vision is to make streets safer for the people and reduce the increasing accident numbers in Greece. That’s how the Safe Roads project was born. The Safe Roads project is a story about a van taking up the roads every single night to fix potholes and paint faded crossings. So that people can be safer.  

The Magic Bus team took over the whole implementation of this inspiring project. A branded van and a crew of experts on road safety staffed the Safe Roads project. From day-to-day administration & logistics, our team makes sure that this demanding project runs smoothly.  

In addition, together with Hellas Direct & Aqu Collective team, we designed and produced the Safe Roads TVC campaign. 

The Safe Roads project goes on, so have your eyes open for our Safe Roads van!