For Black Friday 2022, Hellas Direct, decided not to follow the price war as they offer the best prices throughout the year. Instead, the insurance company used the energy, time and resources they’d spend on Black Friday into something very important for everyone’s safety.  

The Magic Bus took over the exciting #SafeFriday project, helping Hellas Direct add color to Black Friday, by painting 100 school crossroads and offering safety for 20.000 students. 

Additionally, road markings & illuminated signs were placed and the existing infrastructure outside schools was repaired, “transforming” destroyed crossings into safe crossings for pedestrians and drivers.