Client: EKO | Date: since 2014
Since 2014, we implement, from concept to execution, the activations of EKO, the Official Sponsor of the Acropolis Rally.
The challenge is to connect the sponsor with the Acropolis Rally in an exclusive way and create an EKO event within the major motorsport event.
Apart from the design and the construction of the EKO Booth that is set up at the Service Park, we offer unforgettable experiences to all Rally fans, adding a different twist every year to keep the audience engaged.
Throughout the years, the fans had the chance to wear rally suits and be photographed as the rally champions, create video content as being rally drivers competing at a Special Stage and drive the most advanced rally simulators.
Moreover, since 2016, we amplify the overall EKO Sponsorship for Acropolis Rally by designing and executing a corporate hospitality package.
Each year, a different location is chosen and set up (transportation, lounge area, F&B, gift bags etc) offering unique experiences exclusively for EKO clients & guests.
Ιn 2016, 2017 & 2021, we secured a space inside one of the Acropolis Rally Special Stages, setting up an EKO lounge area from scratch, whereas in 2018, we hosted the hospitality activation at Markopoulo HorseRace Track, Super Special Stage, giving a different “taste” of the Rally experience to all participants!