The Magic Bus took over the implementation of the Disney+ experiential event that was held for the launch of the new Disney+ series, “The Bear”. 

In a unique evening, guests watched the first episode of the series and had the opportunity to taste the signature dishes of “The Bear”, the Italian beef sandwich and Family Spaghetti, prepared by the top chef George Papakostas and his team. 

The event began with an introductory greeting by chef Papakostas, who “introduced” the audience to the secrets of the kitchen of “The Original Beef of Chicagoland”, the restaurant that is central to the plot of the series.  

The screening of the first episode followed, while the evening continued with musical selections from the original soundtrack of “The Bear” & thematic cocktails inspired by Chicago which is the city where the series take place.