Client: Coca-Cola | Date: 2013-2017
Since 2013 and for 4 consecutive seasons, we planned and executed the Coca-Cola Cup, a 5×5 teens football tournament across Greece.
Magic Bus was responsible for ensuring top organization quality for every tournament and for upgrading the overall image of Coca-Cola. We set up a Tournament Office responsible for the overall organization, logistics and human resources management, a Press Office which delivered extended news coverage for the project and we solely managed all social media accounts of the Coca-Cola Cup.
Year by year, we achieved a new record in the number of participations, starting from about 9.000 teens in 2013 and reaching up to 15.500 teens in 2016, visiting 15 cities across Greece.
The highlight of each year was the Coca-Cola Cup Finals, a celebratory 2-day event that was held during May in Athens. The finalists of every tournament competed in order to win the title of the Coca-Cola Cup Champions and win big prizes!