For the launch of the new Bioten Hydro X∙Cell line, we were requested to plan a unique event that would also be the first ever media event of the Bioten brand.  

Inspired by the name of the latest Bioten product line, we decided to organize a day trip to the beautiful Hydra island.  

40 media representatives & influencers joined the Hydro X∙Cell private cruise and spent a memorable summer day along with the Bioten team. The 40 women had the chance to attend the Bioten Hydro X∙Cell presentation, take part in a Hydra walking tour, enjoy a private lunch and have fun during the sunset boat party that was organized for them.  

The Magic Bus team designed the vessel branding, organized all activities and created unique gift boxes that were linked with the Hydro X∙Cell products in a creative way, as they contained a hidden message that was revealed when water was applied on it.