Client: adidas | Date: 2022 - 2023
adidas Runners Athens and Intersport GR conquered the mountains! A new sports adventure is added to the adidas Runners agenda, combining our passion for running & our love for nature.
The Magic Bus has taken up the project and is responsible for monitoring all the needs regarding the recruitment of a specialized coaching team, the inspection of the locations, the runners’ transportation and the post-run refuelling of the runners with drinks & snacks.
This new adventure was kicked-off with a Trail Running event that took place in Ymittos, in November 2022.
The AR x Intersport Trail Run project aims not only to give to the existing adidas Runners community a new, exciting running activity, but also to attract trail running lovers, and thus growing the AR community.