Following the successful “no phone challenge”, ALFA beer introduced a new road-show amplification project under the concept “When we are together, let’s really be together”.   

Through an online competition, lucky consumers had the chance to win an exclusive gastronomic experience created by the well-known chef Nikos Thomas. 

The Magic Bus proposed, designed and executed the activation, being responsible for the 6 «Τραπέζι Πραγματικά Μαζί» pop-up events that were held in Athens, Thessaloniki, Chania and Heraklion. 

In total, 600 consumers had the chance to leave their mobile phones aside and enjoy a special foodie experience along with their loved ones! 

Cheers magic people!