Client:ADIDAS | Date:2019, 2018
The adidas x Training Squad project aimed in launching outdoor training in Athens & building a strong community who loves working out outside.
Magic Bus was responsible for finding the most unexpected urban spots that could host a variety of outdoor trainings: from challenging cross-training workouts to mobility & wellness sessions.
From October 2018 to December 2018, the adidas x Training visited 9 different locations in Attica, offering the most exciting outdoor-training adventure to more than 300 unique attendees.
The Cross-Training Challenge at the Labyrinth of SNFCC and the “swEAT with Akis Petretzikis” Training Session at Agia Paraskevi Square were the highlights of this 3-month outdoor training journey that was completed with a dynamic “Cross Training & Xmas Party” event at Dimotiki Agora Kipselis.