Client: adidas | Date: June 2019
In collaboration with adidas & Intersport and driven by the adidas Run For The Oceans movement, the Magic Bus organized the Parley Exclusive Event.
It was communicated that the meeting point for the event was the Intersport store at Glyfada but the main part of the event would take place at a secret location.
More than 200 runners gathered at the store to start their Parley Run which eventually concluded at the Septem Prive Beach Bar. At this ideal location, the participants enjoyed a sunset yoga session and a strength training.
After the training sessions, the attendees had the chance to create their own organic and eco-friendly body scrubs under the guidance of the blogger, Alexandra Diona and also join the graffiti artist RTM, who was creating on the spot a custom –Run For The Oceans inspired- mural and help him complete his design.
Of course, a beach party with a live DJ set and summer cocktails was the perfect ending of this amazing event!