Client: adidas | Date: September 2021
FOOTLAB is a concept developed and owned by INTERSPORT and focuses on local football events targeting the young football audience.
adidas was the co-host and sponsor of the FOOTLAB event in Athens that was linked with the adidas X Speedflow football shoe launch.
The Magic Bus was responsible for finding the best venue for the event, collaborating with the FOOTLAB European team for the implementation of the event, securing the participation of top young footballers from some of the best football clubs in Athens and arranging a perfect hospitality for all attendees.
During the event, all participants had the chance to test the adidas X Speedflow shoe while joining several exercises and football-specific drills that offered them an action-packed & fun experience and emotionally connected them with INTERSPORT and adidas as their football destination.