Client: adidas | Date: March 2022
adidas & Cosmos Sport joined forces for a unique project inspired by the launch of the adidas Bra Revolution collection that covers the entire spectrum of workout intensity and features 43 new bra styles, all available in an extensive size range to make sure all women can find the right fit.
The Magic bus took over the conception and the implementation of the adidas x Cosmos Sport | Bra Revolution Campaign and we decided to connect the uniqueness of each female body with art, using the “every body is a piece of art” key message.
Showcasing the inclusivity of the Bra Revolution Collection, we collaborated with a local artist, Nasia Pavlidou, who molded and casted the torsos of two influencers, Paraskevi Kerasioti & Katerina Peftitsi. The torsos then formed mannequins to display the adidas bras at Cosmos Sport store window.
The whole procedure was filmed, and an inspiring video was created, embracing the uniqueness of the two girls and the support that every woman should receive.
To further communicate the project, we scheduled the launch of the campaign on International Women’s Day (March 8th). We organized a media event at Cosmos Sport store in Ermou Street, where we revealed the impressive sculptures at the store window.
The media representatives who attended the event had the chance to interview the protagonists of the campaign, find the best bra for them depending on their workout needs & body type, participate in a workout session at the premium Cosmos Sport gym and celebrate Women’s Day along with a diverse group of unique and powerful women.