Client: adidas | Date: November 2018
In order to celebrate the launch of the adidas “Three Ways To Create – Statement Collection”, Magic Bus organized a women’s dedicated event at The LOFT.
Our goal was to bring the “Three Ways To Create” motto into life by creating unique and fresh experiences.
More than 100 women joined the three training sessions:
That were accompanied by three different live music acts accordingly:
- House DJ set
- Samba Drums
And were followed by three unique workshops:
- Tote Bag personalization
- Matcha Refueling
- adidas Stella McCartney towel embroidery with every participant’s name
An unforgettable women’s event full of energy, smiles and innovative experiences!