Client:Adidas | Date:NOVEMBER 2018
In order to celebrate the launch of the adidas Statement Women Collection, Magic Bus organized a women’s dedicated event at The LOFT.
Adidas RUNBASE is the base for all activities of the biggest running community in Greece, adidas Runners Athens.
After a long period of researching, we spotted the right place in the perfect spot in downtown Athens, in order to cover all the needs of this running community.
We designed, planned and reconstructed it in order to have fully equipped locker rooms and showers, a reception hall, 2 workout areas, 1 multi-use loft and also to be able and exhibit and test adidas products. The design is a mix of classic and industrial style with elements of creative branding that dominates running and adidas brand. It is now the focal point for running in Athens.