In order to enhance the experience for all adidas Runners participating in the Athens Authentic Marathon & Half-Marathon races, we design, organize and execute an amazing Cheering Zone.

Along the route of the races, we set-up a special stage that hosts live music with a DJ booth, confetti cannons and an amazing crowd of cheerers that supports and gives the extra boost to encourage each runner passing in front of the stage to refuel for the finish line. The celebrative feeling of joy and accomplishment is indescribable, creating an explosion of emotions.