Client: adidas | Date: since 2016
adidas Runners Athens is a unique running community, created by adidas for runners that want to experience a holistic approach in their running lifestyle and want to run with like-minded people that share the same passion.
Since 2016, the Magic Bus has taken up the project and is responsible for monitoring all the activities of the biggest running community in Greece. A team of specialized coaches and running experts supports runners, provides running, strength, nutrition, medical & mindset sessions and organizes a complete schedule to address the needs of the community. Since 2020, we also monitor and execute a series of Digital Sessions that are hosted in a streaming studio.
Besides the scheduled trainings, adidas Runners Athens’ agenda covers activities other than running, including outdoor activities and adidas brand campaign activations & events, which are all monitored by our agency: from concept & design to the implementation of every adidas Runners event in Greece.
adidas RUNBASE is the “home” and meeting point of adidas Runners Athens, where all the trainings and social activities take place. After a long period of researching, we spotted the right place in the perfect spot in downtown Athens, in order to cover all the needs of this running community.
Magic Bus designed, planned and reconstructed the building in order to make it adaptable to the community’s needs: fully equipped locker rooms & showers, a reception hall, two workout areas and one multi-use renovated loft area are welcoming our community in an almost daily basis. The special try-on area is designed to cover the needs of the shoe testing service that we offer to all runners, allowing them to participate in a running session with a shoe of their choice.
The design of the building is a mix of classic and industrial style with elements of creative branding that dominates running & the adidas brand. Our top floor area (Loft), was renovated in 2021 with an eco-friendly, sustainable decoration. The loft has a big projection wall, covering all needs for presentations and it is a perfect space for meetings and team-building events.