When the beats of music seamlessly intertwine with the threads of fashion, and the coolest creators spread waves of good vibes, you can be sure it’s adidas Originals time!  

In the interim period between the live MadWalk event and its televised broadcast, we curated an exclusive in-store adidas Originals experience. This event served as a bridge, offering guests (media, influencers, consumers) a preview of the Madwalk ambiance, and providing a sneak peek into the excitement that unfolded when adidas Originals took over the MadWalk stage.  

Here’s a glimpse into the captivating happenings featured at the Originals event: 

  • Live Performance by Marseaux: The atmosphere was electric as Marseaux, the adidas Originals face at MadWalk, took the stage, captivating the audience with a performance that blended seamlessly with the brand’s dynamic energy.
  • DJ Set: The beats were on fire with a live DJ set that kept the party vibes alive throughout the night.
  • Private Shopping Experience: Throughout the event, the store doors remained open, inviting guests to indulge in an exclusive shopping affair. The stylist, who curated the runway outfits for the MadWalk models, was on hand to offer personalized assistance and guide the guests through the adidas Originals collection featured in MadWalk, helping each individual discover their perfect ensemble.
  • Catwalk Photobooth: At our photobooth, we added an exciting twist by incorporating a treadmill, offering guests a unique opportunity to step into the shoes of runway models featured in MadWalk, experiencing the energy and glamour of a catwalk firsthand and truly getting into the MadWalk mood.
  • Originals Drinks, Cotton Candy & Yummy Macarons: Beyond being a culinary delight, these treats also served as the perfect ingredients for creating Instagram-worthy content, adding an extra layer of visual appeal to an already unforgettable event.
  • Gifts & Surprises: Each guest was treated to a delightful surprise – a custom-branded case filled with an array of small brand gifts, adding an extra touch of joy to their experience. For those who indulged in a shopping spree at the store, we went a step further by gifting them a custom oversized tote bag.