We implemented, from concept to execution, the activation of adidas at Ladies Run Event that took place at Astir Beach. Ladies Run is all about femininity, smile and fun and all ladies made the most of these three elements by taking a special photo with their friends at the adidas booth before the start of the race.

All participants received their photos at their email and were also able to instantly upload them at their social media profiles.

Moreover, the ladies had the chance to get informed about adidas Runners Athens and make their online registration on the spot and last but not least, they were able to receive advice from a shoe expert and try the latest adidas Pure Boost X shoe.