We planned and carried out the activation of adidas at the 2nd AegeanBall Festival, a 3on3 basketball tournament hosted by George Printezis at Syros island.

From children to professional players, all participants had the unique experience to try the latest Crazy Explosive basketball shoe and actually test it while competing at the tournament.

The mood couldn’t be other than… explosive at the adidas booth as everyone could dunk impressively at the basket that was set. Of course, this is a moment that has to be remembered so we captured the dunks and all participants were given their photo printed and they could also share it with their friends by uploading it on the spot at their social media profiles.