Client: Acropolis Rally | Date: since 2014
The Magic Bus designs and implements the sponsorship strategy and the marketing plan for the only worldwide sports event that has taken place in Greece for the past 60 years. Strategy, plan development, implementation, social media management & handling stakeholders’ relations are only few of the responsibilities we have taken over for this major motorsport competition.
We organize and execute constructions, branding design and productions, crowd control services, event flow coordination and relationships with local authorities and stakeholders, both at the Start and Finish Ceremony.
We are also responsible for the Spectators Area of the Rally Service Park, as well as for the design, production and coordination of the operation of the Acropolis Rally Village, in order to host all rally sponsors & partners and, above all, offer a unique rally experience to all visitors and fans.
In 2021, the Acropolis Rally returned to the World Rally Championship (WRC) after an eight-year absence and for the first time in its history the rally “passed” through the center of the capital, in a unique setting. The COSMOTE 5G Athens Stage took place immediately after the ceremonial start and “circled” Syntagma Square, passing through some of the usually most crowded streets of Athens!
Thousands of fans had the chance to attend and watch the Special Stage in the heart of the city and pass by the Rally Village that was set up at Syntagma Square, hosting the booths of all Rally Sponsors.