HAPPINESS FLAG by COCA-COLA for FIFA 2014 WORLD CUPCoca-Cola gave the opportunity to Coca-Cola Cup players to be part of FIFA 2014 World Cup™ through Coca-Cola’s Happiness Flag.
Coca-Cola wanted the entire world to be part of the 2014 FIFA World Cup™. Everyone was invited to be part of the Coca-Cola Happiness Flag, the largest Photomosaic® flag ever created. Our main task was to interact with teens during Coca-Cola Cup, boost participation for the Happiness Flag program and eventually integrate FIFA 2014 World Cup™ asset with Coca-Cola Cup.
A promo team, by the use of tablets, helped out teens to upload their photo in the Happiness Flag. The Happiness Flag was unveiled on June 12, 2014 on the pitch before the opening match of the 2014 FIFA World Cup™ in Sao Paulo.