Hellas Direct
HELLAS DIRECT | SAFE ROADS
Hellas Direct challenged us with another out of the box project, after the successful implementation of the 2022 Safe Friday [...]
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Our Projects
Hellas Direct
HELLAS DIRECT | #SAFEFRIDAY PROJECT
For Black Friday 2022, Hellas Direct, decided not to follow the price war as they offer the best prices throughout [...]
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adidas Originals
ADIDAS | ORIGINALS EVENT x MADWALK 2023
When the beats of music seamlessly intertwine with the threads of fashion, and the coolest creators spread waves of good [...]
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VISA
VISA INNOVATION PROGRAM EUROPE | SUMMIT 2023 – GREECE, CYPRUS, MALTA
Embarking on the Future of Fintech! The Magic Bus orchestrated the Visa Innovation Program Europe Athens Summit, an electrifying event [...]
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adidas
ADIDAS | MOVE FOR THE PLANET
In 2023, adidas has partnered with Common Goal to support projects that educate and engage communities on sustainability through sport. [...]
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JD Sports
JD SPORTS | OPENING EVENT @SMART PARK
On Autumn 2022, The Magic Bus designed & executed the opening event of the first JD Sports store in Greece. [...]
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Disney+
DISNEY+ “THE BEAR” | MEDIA EVENT
The Magic Bus took over the implementation of the Disney+ experiential event that was held for the launch of the [...]
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Bioten
BIOTEN “HYDRO X∙CELL” | MEDIA EVENT
For the launch of the new Bioten Hydro X∙Cell line, we were requested to plan a unique event that would [...]
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ALFA
ALFA POP-UP RESTAURANT
Following the successful “no phone challenge”, ALFA beer introduced a new road-show amplification project under the concept “When we are [...]
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adidas
AR x INTERSPORT | TRAIL RUN EVENT
adidas Runners Athens and Intersport GR conquered the mountains! A new sports adventure is added to the adidas Runners agenda, combining [...]
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adidas
RUN FOR THE OCEANS 2022 | PLASTIC-FREE RUNNING EVENT
Run for the Oceans is the global initiative of adidas and the non-profit environmental organization, Parley for the oceans, to [...]
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adidas
ADIDAS RUNNERS ATHENS UPSKILLING PROGRAMS | ATHENS AUTHENTIC MARATHON 2022
Athens Authentic Marathon is the major running event in Greece and, each year, thousands of runners from all over the [...]
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adidas
ADIDAS BOOTH @SPONSORS’ VILLAGE | ATHENS AUTHENTIC MARATHON 2022
adidas, as one of the grand sponsors of the Athens Authentic Marathon, made its presence loud at the Sponsors’ Village [...]
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Disney+
“RISE : THE STORY OF THE ANTETOKOUNMPO FAMILY” | DISNEY+ EVENT
On June 14, 2022, Disney+, the streaming service of The Walt Disney Company, became available in Greece. A few days [...]
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adidas
ADIDAS END PLASTIC WASTE DOCUMENTARY
The Magic Bus took over the launch & the implementation of the adidas “End Plastic Waste” project in Greece. The [...]
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ALFA
ALFA “NO PHΟNE CHALLENGE” ACTIVATION @ATHENS STREET FOOD FESTIVAL & BURGER FEST
In addition to our sports projects, The Magic Bus took over the implementation of a unique activation in collaboration with [...]
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adidas
ADIDAS x COSMOS SPORT | BRA REVOLUTION CAMPAIGN
adidas & Cosmos Sport joined forces for a unique project inspired by the launch of the adidas Bra Revolution collection [...]
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adidas
ADIDAS x SLAMDUNK | #FREETOCREATE 3ON3
At Syntagma square, the most iconic spot in the heart of Athens, the Magic Bus organized the ultimate Streetball Tournament, [...]
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EKO
EKO ACROPOLIS RALLY SPONSORSHIP
Since 2014, we implement, from concept to execution, the activations of EKO, the Official Sponsor of the Acropolis Rally. The [...]
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Acropolis Rally
ACROPOLIS RALLY SPONSORSHIP & MARKETING
The Magic Bus designs and implements the sponsorship strategy and the marketing plan for the only worldwide sports event that [...]
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adidas
ADIDAS RUNNERS ATHENS & ADIDAS RUNBASE
adidas Runners Athens is a unique running community, created by adidas for runners that want to experience a holistic approach [...]
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adidas
ADIDAS x COSMOS SPORT TRAINING SQUAD | LIVE SHOPPING EXPERIENCE
The adidas x Cosmos Sport Training Squad is a project that was originally designed to offer outdoor training experiences, having [...]
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adidas
ADIDAS RUNNERS CHEERING ZONE
In order to enhance the experience for all adidas Runners participating in the Athens Authentic Marathon & Half-Marathon races, we [...]
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Nestle LION
NESTLE LION ACTIVATION L.E.C. SUMMER 2019
The League of Legends European (LOL) Championship and the last Finals split of LEC 2019 was held in OAKA Indoor [...]
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What's Up by Cosmote
“ALLOI” YOUTUBERS HOUSE
ALLOI, the first YouTube collab channel in Greece, was founded by four major Greek YouTubers (BOOYAHTV, Tsach, CaptainPanez & HackyPixelz). [...]
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adidas
FASTER THAN | RELAY GAME
On an iconic location in the heart of Athens, we organized a running relay event for the adidas Runners Athens [...]
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VISA
TEAM VISA | POST-TOKYO 2020 LIVE EVENT
After the Tokyo Olympics, Magic Bus organized a live event with two of the most recognizable Greek Olympians & Team [...]
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adidas
ADIDAS x INTERSPORT | FOOTLAB
FOOTLAB is a concept developed and owned by INTERSPORT and focuses on local football events targeting the young football audience. [...]
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adidas
ADIDAS RUNBASE STREAM ROOM
The COVID-19 pandemic brought unexpected changes to the routine of adidas Runners Athens, the biggest running community in Greece as [...]
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adidas, VISA
VISA x ADIDAS | FOOTBALL ACTIVATION
VISA & adidas, major sponsors of the FIFA World Cup 2018, wanted to celebrate the upcoming World Cup with a [...]
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Intersport
INTERSPORT CAGE FOOTBALL
Our client’s request was to reach consumers to their neighborhoods through an innovative concept around football, changing the typical 5 [...]
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Chipita
MOLTO PAO B.C. ACTIVATIONS
Chipita, wanted to amplify their sponsorship with MOLTO brand for PAO BC, engage fans and increase brand awareness. To achieve [...]
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adidas
RUN FOR THE OCEANS EVENT
For the 2nd consecutive year, the Magic Bus organized the adidas Run For The Oceans event at Batis Beach, Faliro. Driven by [...]
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adidas
ADIDAS x INTERSPORT | FITSENSE EVENTS
adidas and Intersport joined forces to celebrate the #Womanism movement and stand by the women who find the time and will to exercise despite their demanding [...]
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adidas
ADIDAS x HALL OF BRANDS | FITSENSE EVENTS
The Magic Bus organized the adidas Fit Experience event at the terrace of the new luxury athletic superstore, Hall of [...]
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adidas
PULSEBOOST CITY RUN GAME
The Magic Bus organized the Pulseboost City Run Game to celebrate the launch of the new adidas Pulseboost running shoe. The members [...]
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adidas
ADIDAS x INTERSPORT | PARLEY EXCLUSIVE EVENT
In collaboration with adidas & Intersport and driven by the adidas Run For The Oceans movement, the Magic Bus organized the Parley Exclusive Event. [...]
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adidas
THREE WAYS TO CREATE WOMEN’S EVENT
In order to celebrate the launch of the adidas “Three Ways To Create - Statement Collection”, Magic Bus organized a women’s dedicated [...]
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RMCH
RALLYE MONTE-CARLO HISTORIQUE
In 2019, the Rallye Monte-Carlo Historique selected Athens to be amongst the cities that would host a start for its prestigious event. The last time that [...]
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Coca-Cola
COCA-COLA CUP
Since 2013 and for 4 consecutive seasons, we planned and executed the Coca-Cola Cup, a 5×5 teens football tournament across Greece. Magic Bus [...]
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adidas
ULTRABOOST 20 SPACE EVENT
As part of the Ultraboost 20 launch celebration and inspired by the partnership of adidas with the International Space Station [...]
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adidas
UB19 x RECODE RUNNING FESTIVAL
Inspired by the launch of the ultimate running shoe, the adidas Ultraboost 19, Magic Bus organized the UB19 x RECODE [...]
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Nike
HYPERVENOM LAUNCH EVENT
In order to celebrate the launch of the NIKE HYPERVENOM football shoe, we were asked to find a venue which was [...]
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EKO
EKO ACROPOLIS RALLY HOSPITALITY @ SS
Since 2016, we've been amplifying the EKO Sponsorship for Acropolis Rally by designing and executing a corporate hospitality package. Each year, a different location [...]
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Coca-Cola
HAPPINESS FLAG by COCA-COLA for FIFA 2014 WORLD CUP
We had to find a venue which was fit with the product image and create various functional areas within it, [...]
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adidas
#HERETOCREATE ATHENS
For one month, we had one mission; we were #HereToCreate Athens and we did it! Our goal was to create [...]
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adidas
ADIDAS x TRAINING SQUAD
The adidas x Training Squad project aimed in launching outdoor training in Athens & building a strong community who loves [...]
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adidas
ACTIVATION @ LADIES RUN
We implemented, from concept to execution, the activation of adidas at Ladies Run Event that took place at Astir Beach. [...]
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adidas
SOLARBOOST WEEK
Inspired by the launch of the adidas SOLBARBOOST shoe, adidas Runners Athens branched off their usual weekly schedule and trained [...]
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EKO
EKO ACTIVATION @ PICK PATRAS
Since 2017, Magic Bus is responsible for planning, organizing and executing the sponsorship of EKO for “Patras International Circuit for [...]
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OPAP
OPAP CO-DRIVING EXPERIENCE
For 2 consecutive years, we organized and executed a unique OPAP Co-Driving Experience of ERC Rally cars, giving the opportunity [...]
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Euroleague
EUROLEAGUE COURT REFURBISHMENT
We planned, implemented and executed the whole idea of the fully refurbishing basketball courts in downtown Athens and their supporting [...]
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Heineken
HEINEKEN LEAGUE
We designed, organized and implemented a team building, 5 a-side football tournament for all Athenian brewery employees throughout Greece. The [...]
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adidas
ACTIVATION @ AEGEANBALL FESTIVAL
We planned and carried out the activation of adidas at the 2nd AegeanBall Festival, a 3on3 basketball tournament hosted by George [...]
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Andreas Samaris
ANDREAS SAMARIS SOCIAL MEDIA
Planning and execution of social media strategy for professional football player of Benfica SL, Andreas Samaris. Our tasks, include managing [...]
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Coca-Cola
COCA-COLA SYSTEM CUP & FAMILY DAY
Magic Bus designed, organized and implemented a team building, 5 a-side football tournament for all 3E Tria Epsilon employees throughout [...]
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Nike
#JUSTDOIT PHOTO ACTIVATION @ NIKE’s FLAGSTORE, SYNTAGMA
During the last two weeks of 2014, we urged all women visitors of Nike’s Flag Store at Syntagma Sq. to [...]
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Nike
NIKE THE CHANCE 2014
The challenge was to detect 30 talented young footballers from all over Greece and select one, who would participate in [...]
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