adidas

   

ADIDAS #HERETOCREATE ATHENS

For one month, we had one mission; we were #HereToCreate Athens and we did it!   Our goal was to create buzz around adidas running & training and dominate the Athens city center while adidas Runners were at their final stage of preparation for the…

ADIDAS SOLARBOOST WEEK

Inspired by the launch of the adidas SOLBARBOOST shoe, adidas Runners Athens branched off their usual weekly schedule and trained only during golden hours.   The Magic Bus organized a week full of running & training sessions at idyllic sceneries, offering new experiences to the…

ADIDAS ACTIVATION @ AEGEANBALL FESTIVAL

We planned and carried out the activation of adidas at the 2nd AegeanBall Festival, a 3on3 basketball tournament hosted by Georgios Printezis at Syros island.   From children to professional players, all participants had the unique experience to try the latest Crazy Explosive basketball shoe and…

ADIDAS ACTIVATION @ LADIES RUN

We implemented, from concept to execution, the activation of adidas at Ladies Run Event that took place at Astir Beach. Ladies Run is all about femininity, smile and fun and all ladies made the most of these three elements by taking a special photo with…

ADIDAS RUNNERS ATHENS CHEERING ZONE @ ATHENS MARATHON

In order to enhance the experience for all adidas Runners Athens participating in the Athens Authentic Marathon weekend, we design, organize and execute an amazing Cheering Zone at the 38km of the Marathon race.   A special stage hosts live music with a DJ booth, confetti…

ADIDAS RUNBASE

Adidas RUNBASE is the base for all activities of the biggest running community in Greece, adidas Runners Athens. After a long period of researching, we spotted the right place in the perfect spot in downtown Athens, in order to cover all the needs of this…

ADIDAS RUNNERS ATHENS

Magic Bus planned, organized and executes the project “adidas Runners Athens”, the biggest running community in Greece. AR Athens is an innovative running community, created by adidas for runners that want to experience a holistic approach in their running lifestyle and want to run with…