adidas

   

ADIDAS RUN FOR THE OCEANS EVENT

For the 2nd consecutive year, the Magic Bus organized the adidas Run For The Oceans event at Batis Beach, Faliro.   Driven by their passion and their sense of responsibility towards the future of our planet, more than 500 adidas Runners Athens came together to…

ADIDAS THREE WAYS TO CREATE WOMEN’S EVENT

In order to celebrate the launch of the adidas Statement Women Collection, Magic Bus organized a women’s dedicated event at The LOFT.   Our goal was to communicate the adidas “Three Ways to Create” storytelling, create hype around the new collection and offer holistic experiences…

ADIDAS x INTERSPORT PARLEY EXCLUSIVE EVENT

In collaboration with adidas & Intersport and driven by the adidas Run For The Oceans movement, the Magic Bus organized the Parley Exclusive Event.   It was communicated that the meeting point for the event was the Intersport store at Glyfada but the main part…

ADIDAS | PULSEBOOST CITY RUN GAME

The Magic Bus organized the Pulseboost City Run Game to celebrate the launch of the new adidas Pulseboost running shoe.   The members of the adidas Runners Athens community were called to form teams of 4 runners in order to participate in the most “explosive”…

FITSENSE EVENTS | ADIDAS X INTERSPORT

adidas and Intersport joined forces to celebrate the #Womanism movement and stand by the women who find the time and will to exercise despite their demanding daily routine.     For one month, the Magic Bus organized four Fitsense Events in two different locations, offering…

FITSENSE EVENTS | ADIDAS X HALL OF BRANDS

The Magic Bus organized the adidas Fit Experience event at the terrace of the new luxury athletic superstore, Hall of Brands that opened its doors at Glyfada.   All participants had the chance to discover the brand new bras & tights of the latest adidas…

ULTRABOOST 20 | SPACE EVENT

As part of the Ultraboost 20 launch celebration and inspired by the partnership of adidas with the International Space Station (ISS) National Laboratory, The Magic Bus organized an –out of this world- event at the Art Factory (Gazi).   The journalist & radio producer, Evangelia…

ADIDAS X SLAMDUNK #FREETOCREATE 3ON3

At Syntagma square, the most iconic spot in the heart of Athens, the Magic Bus organized the ultimate Streetball Tournament, the #FREETOCREATE 3ON3.   The mission of the project was to celebrate the opening of the SLAMDUNK store & inspire young ballers by celebrating the…

UB19 x RECODE RUNNING FESTIVAL

Inspired by the launch of the ultimate running shoe, the adidas Ultraboost 19, Magic Bus organized the UB19 x RECODE RUNNING FESTIVAL.   During the Running Festival week, adidas called all creators to run with adidas Runners in order to introduce a new landscape of…

ADIDAS X TRAINING SQUAD

The adidas x Training Squad project aimed in launching outdoor training in Athens & building a strong community who loves working out outside.   Magic Bus was responsible for finding the most unexpected urban spots that could host a variety of outdoor trainings: from challenging…