ADIDAS X SLAMDUNK #FREETOCREATE 3ON3

Organization and implementation of the ultimate Streetball Tournament, the #FREETOCREATE 3ON3 at Syntagma Square.
  
Date

OCTOBER 2019

About

At Syntagma square, the most iconic spot in the heart of Athens, the Magic Bus organized the ultimate Streetball Tournament, the #FREETOCREATE 3ON3.

 

The mission of the project was to celebrate the opening of the SLAMDUNK store & inspire young ballers by celebrating the adidas “FREE TO CREATE” storytelling that was linked with the Harden Vol.4 basketball shoe launch.

 

More than 150 teams, more than 500+ young players, 13-24 y.o., competed in an unexpected court to express themselves, on & off the court, following Harden’s individuality.

 

To extend the “FREE TO CREATE” storytelling and motivate consumers to prove that they are creatively free, we invited those who define the city’s street culture.

 

A breakdance crew, skate & BMX riders presented unique shows in a big skate ramp that was placed at Syntagma square, creating amazing vibes.

 

Hip hop artists, Saske & Mente Fuerte, created hype & celebrated the end of the #FREETOCREATE 3ON3 with a unique live performance in front of hundreds of Athenians in the city’s heart.