EKO RACING ACROPOLIS RALLY

  
Date

2014

Client
>
About

Since 2014 and for 3 consecutive years, from concept to execution, we implement the activation of EKO, Official Sponsor of the Acropolls Rally, at the Service Park of the Rally, based at Loutraki in 2014 & 2015 and Lamia 2016.
The challenge is to connect the sponsor with the Acropolis Rally in an exclusive way and create an EKO event within the major motorsport event taking place in Greece for 60 consecutive years. Apart from the design and the construction of EKO Hospitality Area, we offer a unique and unforgettable experience for the fans, in which they could take a photo dressed like real rally drivers using the actual trophy and podium of the Acropolis Rally. All participants were instantly sent their photos in the mail boxes or mobile devices in order to keep their memory for ever.
We also organize and execute the corporate hospitality for them during the days of the Rally and finally we handle the implementation of their sponsorship package and exploitation of their sponsorships rights.