ADIDAS THREE WAYS TO CREATE WOMEN’S EVENT

Organization of a women's dedicated event at the Loft in celebration of an adidas product launch.
  
Date

NOVEMBER 2018

Client
About

In order to celebrate the launch of the adidas Statement Women Collection, Magic Bus organized a women’s dedicated event at The LOFT.

 

Our goal was to communicate the adidas “Three Ways to Create” storytelling, create hype around the new collection and offer holistic experiences by designing a unique event.

We brought to life the “Three Ways To Create” storytelling with:
THREE fresh & innovative training sessions
THREE live music performances during the trainings
THREE creative workshops

 

More than 120 women participated in the event, reaching the maximum capacity of all trainings!