ADIDAS THREE WAYS TO CREATE WOMEN’S EVENTOrganization of a women's dedicated event at the Loft in celebration of an adidas product launch.
In order to celebrate the launch of the adidas Statement Women Collection, Magic Bus organized a women’s dedicated event at The LOFT.
Our goal was to communicate the adidas “Three Ways to Create” storytelling, create hype around the new collection and offer holistic experiences by designing a unique event.
We brought to life the “Three Ways To Create” storytelling with:
THREE fresh & innovative training sessions
THREE live music performances during the trainings
THREE creative workshops
More than 120 women participated in the event, reaching the maximum capacity of all trainings!