ADIDAS SOLARBOOST WEEK

Organization and implementation of 1 week training sessions during dusk and dawn.
  
Date

MAY 2018

Client
About

Inspired by the launch of the adidas SOLBARBOOST shoe, adidas Runners Athens branched off their usual weekly schedule and trained only during golden hours.

 

The Magic Bus organized a week full of running & training sessions at idyllic sceneries, offering new experiences to the members of the biggest running community in Athens, who had the chance to enjoy the most special moments of the day, while exercising.

 

The Sunrise Run at the Lycabettus Hill and the Sunset Run & Strength session at the Stavros Niarchos Foundation were the absolute highlights of the SOLARBOOST Week that left no golden hour missing.