Magic Bus planned, organized and executes adidas Runners Athens, an innovative running community, created by adidas for runners that want to experience a more holistic approach. A team of specialized coaches and running experts, support runners, provide strength sessions, nutrition and medical advice and organize a complete schedule to address the needs for the whole group. We also combine training with fun activities in order to create a community and to achieve that, adidas Runners Athens have their own base, adidas RUNBASE which is a modern base in downtown Athens, designed and constructed solely for runners.