ADIDAS #HERETOCREATE ATHENSOrganization and implementation of 23 different events in a month long activation.
For one month, we had one mission; we were #HereToCreate Athens and we did it!
Our goal was to create buzz around adidas running & training and dominate the Athens city center while adidas Runners were at their final stage of preparation for the greatest running event of the year, the Athens Authentic Marathon 2018.
Through a variety of special events and thematic trainings inspired by various adidas influencers & SpoMa assets, the adidas Runners Athens community spread its vibes to the city and left no corner unturned.
Our #HERETOCREATE ATHENS Project in Numbers:
753 UNIQUE ATTENDEES